OMP & Bell Racing - Racing Force Group / Creative Partnerships, Design & Catalog
Tasked with creating the creative strategies and content for advertising materials including OLV, Social, Radio, TV, and event activations while also providing design project coordination for multiple brand partnerships including Toyota, Ferrari, Porsche, and Pirelli. Ensuring seamless execution and brand alignment. Through this role over 3000 new assets were created and tracked back to their parent sku, ensuring the connection between the digital asset and its product information.
Tiger Seed Beverage / “Wildly Authentic”
Through compelling visuals and storytelling, the campaigns captures the spirit of the brand, emphasizing its commitment to authenticity and quality. The result is a powerful brand narrative that not only engaged audiences but also solidified Tiger Seed's position in the market.
So Florida Local / Branding
By combining bold, modern letterforms with a touch of playful elegance, we aimed to capture the eclectic charm and lively energy that define the essence of Florida living. Throughout the design process, we remained mindful of the diverse range of media platforms where the logo would be showcased, from digital screens to printed materials. We developed versatile versions of the logo, ensuring seamless adaptability across various formats while maintaining brand consistency and cohesion.
Miami Auto Focus / Landscapes & Gangsters Book Series
A creative, production, and strategy project Miami AF: Landscapes and Gangsters seamlessly blending striking visuals with compelling narratives. Launched at the Leica Store and now available wherever books are sold, this project has captivated audiences and driven impressive sales. The project allowed me to explore innovative ways to create and promote a product, pushing the boundaries of traditional book publishing. By focusing on bold design, strategic marketing, and leveraging compelling storytelling.
Logos, Lockups & Packaging
Admittedly a fan of the Bauhaus design philosophy, I believe that logos should be memorable & functional, but also attractive with a twist. Continuously refining the distinction between memorable design and beautiful design is crucial a part of my design process.
Bell Racewear / Product Asset, Packaging Creation and Launch
Leveraged data-driven customer insights to craft comprehensive style guides and branding strategies for product lines across diverse global platforms. Under the original direction of Group Creative Director for RFG Xavi Subira, I created packaging files and digital assets for all 2023 Bell Racewear brand products, including tags, user manuals and packaging master files for over 30 products each with 3 to 4 sizes each.
Soar Brand Style Guide / Product Branding / E-com Product Photography
In crafting the logo and brand style guide for Soar dispensaries, I considered various mediums and case uses for the brand while creating specific guides for each. Prioritizing adaptability for print, outdoor signage, social media, and traditional promotions, while providing comprehensive guidance for future use across diverse platforms. Individual sub-categories within the umbrella of the brand were also created and photographed for e-commerce.
